And the Oscar for Best Product Placement Goes to……
The Oscars is more than just the movie industries’ biggest awards show – it is an icon of American culture, a fashion show, a celebrity love-fest, and increasingly an interactive social media event and...
View ArticleAmerica’s Obsession with Bacon
As if we needed further evidence that America has officially gone hog-wild over bacon, Oscar Mayer just released an alarm clock app that wakes you up to the sound and smell of sizzling bacon! I think...
View ArticleThe Great and Powerful Dr. Oz
While the title and subject of this blog post is by no means original (see here, here, and here) I believe it is worth repeating and emphasizing the incredible influence that Dr. Oz, as “America’s...
View ArticleSpotlight: Webcam-Enabled Online Focus Groups
Innovations in webcam-enabled online and mobile research platforms and methodologies have provided a wide variety of benefits to consumer research. These tools have improved our ability to collect...
View ArticleInterstate Migration and Cultural Evolution
In the world of academic anthropology the theories, hypotheses, and debates around human migration are a defining characteristic of the field. Entire careers are built on developing and/or supporting...
View ArticleNike, Cultural Relevance, and Market Dominance
The recent news of a potential bid by an investor group to buy Reebok from Addidas (which purchased Reebok in 2006) is interesting not necessarily because of Reebok’s struggle to remain relevant ever...
View ArticleThe Cackalacky Craft Beer Craze
It is no coincidence that a recent Wall Street Journal article bemoaning the declining fortunes of America’s “King of Beers” was filed from North Carolina, home of four time winner of the Beer City,...
View ArticleThe “Social” Super Bowl
Super Bowl XLIX offered all the drama we always hope for out of one of the biggest entertainment and social events of the year. Aside from being the most watched Super Bowl – and TV show – in history,...
View ArticleGET TO KNOW W5 – QUESTIONNAIRE
This monthly blog post highlights one W5er with a fun questionnaire that will provide a snapshot of who we are as a company and as individuals. Today we meet Erik, a member of the species Homo sapiens...
View ArticleSPOTLIGHT: WORKING WITH AGENCIES TO DEVELOP A HOLISTIC SEGMENTATION AND...
Every once in a while, we like to share what we’ve been up to, including how our research engagements have helped our clients achieve their business goals and some of the lessons learned. This case...
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